The Be A Better Man approach isn’t about a one-off fitness and nutrition challenge.

It’s about getting stronger, leaner, fitter, and happier for life.
Our mantra which comes from a phrase my Mum left me with is to Pursue, Persist & Persevere no matter what life throws and it is these words that the guys and I constantly live by.

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Building A Better Man

“I have developed so much more self-confidence in my own abilities and have pushed myself outside of my comfort zone in so many other areas of my life. I have since gone back to further study so I can embark on my dream career”

Anthony Hoare

Barber

“I honestly look at myself sometimes and I am almost speechless with the results which were achieved inside 16 weeks. For years, I had been training 3-4 times a week but could never get to the level I wanted to.”

Cormac O'Keefe

Holiday park owner

“Before I joined the Be A Better Man program I would never have dreamed about being able to get these types of results within 12 weeks and still maintain a social life. It has changed my life!”

Thomas O'Shea

Teacher

Our Men’s 3 Biggest Problems

Finding it hard to motivate yourself right now? Your daily energy isn’t great, you’ve been neglecting yourself, playing at average, putting others’ needs ahead of your own, and ultimately normalising poor daily habits and standards around your health and fitness.

You ultimately need a challenge to get things moving in a new direction. Your personal standards are ok, however you struggle to get to the next level in how you look, feel and perform and find it difficult to find the right balance to get in remarkable shape. You are also looking to find ways to show up better in your relationships, manage your finances better, and ultimately have more free time to do the things you love with the people you care about the most.

You want to become a better leader, you’re in a good spot by most standards however you don’t want to settle for average. You have a vision so much greater than where you are currently and now feel like you need the challenge, leadership, strategy, accountability and processes to raise your standards so that you can scale your true potential, have an even bigger impact and live a life on your own terms.

Hey Boss Man, I’m Kieran McMahon, founder of Better, ex-teacher, and a proud County Clare man from Ireland.

What made me give up teaching and start fitness coaching? As a teacher, I saw young men missing essential skills for their future day-to-day happiness and performance. The educational system fails young guys. There’s no teaching based on the knowledge and skills needed to excel in the most important areas of their lives – fitness, finances, habits, relationships, and mental wellbeing.

That’s why men reach their 20s and 30s without a real understanding of getting and staying in shape. They end up with no structure to their day, stress levels rise, energy drops, and they feel guilty for not taking care of themselves. With a family and career to take care of, health and fitness start to take a back seat.

RECOGNISE YOURSELF IN THIS?

Thing is, it becomes the norm for most guys. I get it because I felt the same way.

Working long hours as a teacher, running extra tuition classes, and setting up a business on the side meant taking time out for myself was a guilt-ridden luxury. Poor energy states become the norm, and you forget what running on high energy feels like.

I knew something had to change. The fitness world has to offer more than quick fixes and 8-week “get shredded” programmes. Because once they’re over, there’s nothing to stop you falling back into old habits.

Over time the purpose of the company has evolved. Today, we have a team of world-class coaches offering a holistic approach to improving all areas of your life, from fitness to fun, finances to family.

When I was younger my mam used to say “Pursue, Persist, Persevere”. It’s the mantra for our Be a Better Man programme and something that the guys and I consistently live by now.

My advice is to be honest with yourself. The hardest part is reaching out and asking for help.

You’ll never get judgment or BS from me. So book a free call, and I’ll talk you through the process. No future commitment or investment required. Let’s chat and get you back to feeling good about yourself.

"My mission is to help men achieve world-class body composition and fitness results and teach them how to retain these results for life."

Frequently Asked Questions

How is the fitness and nutrition programme delivered?

The programme is delivered 100% online, however, we also hold two in-person events throughout the year. You can implement your plan and access all the tools and resources 24 hours a day from anywhere in the world. Choose to train in your local gym or at home. Weights aren’t necessary as we tailor home workouts to your individual needs. We provide in-depth video demonstrations for all exercises within the coaching app. You also receive links to all the workout demos.

How long does the fitness and nutrition programme last?

The Be a Better Man programme is designed over a 2-year curriculum. There’s a minimum commitment of 24 weeks – anything less and you won’t achieve sustainable life-changing results. Most of our members stay for the full 2-year curriculum. The more commitment you give, the faster you’ll see results.

How much does the programme cost?

Be A Better Man is a premium life-changing programme. Investment packages start at €500 through to €3000 depending on your challenges, what stage you’re at with your fitness, and what guidance you need. Your plan is unique to you and the investment reflects that. We talk through the cost on your initial action plan call.

How much time will I need to deliver to the fitness and nutrition programme

We ask that for this fitness and nutrition programme you dedicate 2.5 hours+ every week to your fitness and health targets.

Do you guarantee results?

While we guarantee you’ll have all of the resources and support you need to transform your body, mind, and lifestyle, naturally, the results you see will depend on your ability to implement instructions and your ability and willingness to train hard. But one thing I can tell you with absolute certainty is that we transform the lives of hundreds of men every single year, dramatically improving their confidence, fitness, health, and body. We leave you with no excuses and provided you take our advice on board, you WILL achieve incredible results.